What’s your theme for 2014?

I love Twitter. I get so many ideas, insights and inspiration from the people I follow. I met @trevoryoung in 2008 and he has since become both a mentor and a friend. Trevor posted his three words for the year, and a theme, over on his PR Warrior blog this week. I’m poaching the idea to share here….

Reflections on 2013

It’s New Year’s Eve tomorrow and it’s been a huge year! Here are my highlights… I conquered my fear of public speaking. I was a keynote presenter at the Social Media Marketing in Tertiary Education Conference in Sydney. It was a tough gig – I was the final speaker on the final day. I was so…

A day in the life of a social media manager

You might imagine that being a social media manager is exciting, glamorous and fabulous. But here’s what a typical day actually looks like…  7am: Morning alarm goes off. Reach for iPhone and attempt to read mention feed of company’s Twitter stream with sleep in your eyes, glasses off and no coffee. Manage to make out a couple of blurry tweets that…