I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily Mark Ragan at the 2012 International Social Media and PR Summit (SMPR2012) in Amsterdam. During his opening presentation on brand journalism (aka content marketing) Mark said the Holy Grail is… Continue reading Eight ways to create refrigerator journalism
As the sun slowly sets on 2012, I'm taking a little time to reflect on the year that has been. If I had to sum it up on one word, it would be BIG! It has been a year of massive highs and one extreme low for me. You can't have one without the other, right? Let's… Continue reading Bring on 2013
I've been meaning to write about Paris for months. However, I should warn you, it will be difficult for me to write about the most romantic city in the world without sounding effusive. Paris was as wonderful as I imagined - and then some. Everything the French do, they do beautifully. The architecture, the art galleries,… Continue reading My springtime in Paris
In three weeks I will board a plane to Germany. During my time in Europe I will stay in Amsterdam, lunch in Brussels, visit London and explore Paris. This trip is a dream come true for me. I hope to post a blog about each country - probably not while I'm travelling, but in the months ahead. So, fasten your seat… Continue reading Bon voyage
I went to Europe with my mum and her best friend when I was three years old. I have five memories of that trip: the entrance to one room in the Tower of London, the house where we stayed in London, a street in Italy, a roadside in Germany and the grey of Buckingham Palace. They… Continue reading London calling
