6 reasons PR pros are perfect for social media

In 6 PR and social media predictions for 2013 author Sandra Fathi says public relations will win the battle over which corporate discipline “owns” social media. Hear,…

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Amsterdam

Seven reasons why companies should decentralise social media

Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital's Marshall Manson presented three models…

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Eight ways to create refrigerator journalism

I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily…

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Richmond Bridge, Tasmania

Changing times

I recently had a conversation with a communications professional that completely surprised me. It went something like this... Me: I'm experimenting with Pinterest at the moment.…

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Summer and son

What’s parenting got to do with it?

It's quite strange when your son reaches an age where he is not only taller than you are - but is also smarter than you…

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London calling

I went to Europe with my mum and her best friend when I was three years old. I have five memories of that trip: the entrance…

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Nine ideas for inspiring writing

Mum and I are both authors - she writes fiction and I write non-fiction. In deciding what to contribute for a guest post, I asked…

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