6 reasons PR pros are perfect for social media

In 6 PR and social media predictions for 2013 author Sandra Fathi says public relations will win the battle over which corporate discipline “owns” social media. Hear, hear! Digital and mobile technologies continue to transform the PR practice. The lines separating PR, marketing, branding, advertising, and customer service are blurry indeed in social media. Do PR professionals…

Seven reasons why companies should decentralise social media

Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital‘s Marshall Manson presented three models for creating social organisations. The first was the centralised model we are all familiar with. Social media is managed by a central division and provides the official voice of the…

Eight ways to create refrigerator journalism

I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily Mark Ragan at the 2012 International Social Media and PR Summit (SMPR2012) in Amsterdam. During his opening presentation on brand journalism (aka content marketing) Mark said the Holy Grail is…

Changing times

I recently had a conversation with a communications professional that completely surprised me. It went something like this… Me: I’m experimenting with Pinterest at the moment. Response: What’s Pinterest? Me: [A little shocked … okay, what about Facebook …]  Me: Facebook could be used as our primary communication channel for students because 100 per cent of them are there, but…

What’s parenting got to do with it?

It’s quite strange when your son reaches an age where he is not only taller than you are – but is also smarter than you are. And probably always will be. Being an average Generation X mother to an exceptionally bright Generation Z is quite the eye opener. I’ll break it down for you. I stopped…

London calling

I went to Europe with my mum and her best friend when I was three years old. I have five memories of that trip: the entrance to one room in the Tower of London, the house where we stayed in London, a street in Italy, a roadside in Germany and the grey of Buckingham Palace. They…

Nine ideas for inspiring writing

Mum and I are both authors – she writes fiction and I write non-fiction. In deciding what to contribute for a guest post, I asked mum what subject she would find most useful. She answered that her greatest challenge was coming up with new ideas. I can certainly relate. I often struggle with generating ideas…

Six lessons in the school of hard knocks

English was one subject I truly loved at school. As a teenager, I would have three novels on the go at any given time. I enjoyed writing anything and everything – from letters to poetry, from short stories to scripts. But by the end of year 12 I still had no idea what career I wanted…

You are worth a rest

I am on my first real holiday in years. A holiday where the beach is the only destination on the itinerary. A holiday where reading is for pleasure only (I’m thoroughly enjoying Ita Buttrose’s autobiography A Passionate Life). A holiday where afternoon naps are perfectly acceptable and, yes, I have actually taken one. We’re visiting my hometown of Margaret River. The region is…

Getting the words out

I recently had a chat with a friend on Facebook who asked me to give him some tips about writing. I thought I’d post part of my reply for you – there maybe some useful ideas here for you too. Dear friend, Based on your writing in the message you sent me, you don’t need…