In 6 PR and social media predictions for 2013 author Sandra Fathi says public relations will win the battle over which corporate discipline “owns” social media. Hear,…
Continue reading → 6 reasons PR pros are perfect for social media
Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital's Marshall Manson presented three models…
Continue reading → Seven reasons why companies should decentralise social media
I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily…
Continue reading → Eight ways to create refrigerator journalism
I recently had a conversation with a communications professional that completely surprised me. It went something like this... Me: I'm experimenting with Pinterest at the moment.…
It's quite strange when your son reaches an age where he is not only taller than you are - but is also smarter than you…
I went to Europe with my mum and her best friend when I was three years old. I have five memories of that trip: the entrance…
Mum and I are both authors - she writes fiction and I write non-fiction. In deciding what to contribute for a guest post, I asked…
