6 reasons PR pros are perfect for social media

In 6 PR and social media predictions for 2013 author Sandra Fathi says public relations will win the battle over which corporate discipline “owns” social media. Hear,…

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Amsterdam

Seven reasons why companies should decentralise social media

Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital's Marshall Manson presented three models…

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Eight ways to create refrigerator journalism

I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily…

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Richmond Bridge, Tasmania

Changing times

I recently had a conversation with a communications professional that completely surprised me. It went something like this... Me: I'm experimenting with Pinterest at the moment.…

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London calling

I went to Europe with my mum and her best friend when I was three years old. I have five memories of that trip: the entrance…

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For the love of technology

"Being the richest man in the cemetery doesn't matter to me … going to bed at night saying we've done something wonderful … that's what…

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