6 reasons PR pros are perfect for social media

In 6 PR and social media predictions for 2013 author Sandra Fathi says public relations will win the battle over which corporate discipline “owns” social media. Hear, hear! Digital and mobile technologies continue to transform the PR practice. The lines separating PR, marketing, branding, advertising, and customer service are blurry indeed in social media. Do PR professionals…

Seven reasons why companies should decentralise social media

Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital‘s Marshall Manson presented three models for creating social organisations. The first was the centralised model we are all familiar with. Social media is managed by a central division and provides the official voice of the…

Eight ways to create refrigerator journalism

I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily Mark Ragan at the 2012 International Social Media and PR Summit (SMPR2012) in Amsterdam. During his opening presentation on brand journalism (aka content marketing) Mark said the Holy Grail is…

Changing times

I recently had a conversation with a communications professional that completely surprised me. It went something like this… Me: I’m experimenting with Pinterest at the moment. Response: What’s Pinterest? Me: [A little shocked … okay, what about Facebook …]  Me: Facebook could be used as our primary communication channel for students because 100 per cent of them are there, but…

London calling

I went to Europe with my mum and her best friend when I was three years old. I have five memories of that trip: the entrance to one room in the Tower of London, the house where we stayed in London, a street in Italy, a roadside in Germany and the grey of Buckingham Palace. They…

For the love of technology

“Being the richest man in the cemetery doesn’t matter to me … going to bed at night saying we’ve done something wonderful … that’s what matters to me.” Steve Jobs, Wall Street Journal, 1993 I’ve been thinking recently about the late Steve Jobs and his contributions to the world. Following his sad passing on October 5, much has been…