Five tips for managing a crisis on Twitter

We all want our good news to go viral. But sometimes it's the information you don't want shared that actually gets traction. Your business is closing retail stores. Your call centre is going offshore. Your company is making redundancies. Social media is not just word-of-mouth - it's world of mouth. So, how do you manage that conversation on the social … Continue reading Five tips for managing a crisis on Twitter

Reflections on 2013

It's New Year's Eve tomorrow and it's been a huge year! Here are my highlights... I conquered my fear of public speaking. I was a keynote presenter at the Social Media Marketing in Tertiary Education Conference in Sydney. It was a tough gig - I was the final speaker on the final day. I was so … Continue reading Reflections on 2013

6 reasons PR pros are perfect for social media

In 6 PR and social media predictions for 2013 author Sandra Fathi says public relations will win the battle over which corporate discipline “owns” social media. Hear, hear! Digital and mobile technologies continue to transform the PR practice. The lines separating PR, marketing, branding, advertising, and customer service are blurry indeed in social media. Do PR professionals … Continue reading 6 reasons PR pros are perfect for social media

Seven reasons why companies should decentralise social media

Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital's Marshall Manson presented three models for creating social organisations. The first was the centralised model we are all familiar with. Social media is managed by a central division and provides the official voice of the … Continue reading Seven reasons why companies should decentralise social media

Eight ways to create refrigerator journalism

I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily Mark Ragan at the 2012 International Social Media and PR Summit (SMPR2012) in Amsterdam. During his opening presentation on brand journalism (aka content marketing) Mark said the Holy Grail is … Continue reading Eight ways to create refrigerator journalism

A day in the life of a social media manager

You might imagine that being a social media manager is exciting, glamorous and fabulous. But here's what a typical day actually looks like...  7am: Morning alarm goes off. Reach for iPhone and attempt to read mention feed of company's Twitter stream with sleep in your eyes, glasses off and no coffee. Manage to make out a couple of blurry tweets that … Continue reading A day in the life of a social media manager

My new role – and why I love it

I was recently promoted from PR Executive to Social Media Manager. I'm absolutely loving my new role. But it's also been a surprisingly steep learning curve. Why? Well, it turns out there's a big difference between using social media as part of your broader PR strategy and being completely immersed in it eight hours a day, five days … Continue reading My new role – and why I love it

Changing times

I recently had a conversation with a communications professional that completely surprised me. It went something like this... Me: I'm experimenting with Pinterest at the moment. Response: What's Pinterest? Me: [A little shocked ... okay, what about Facebook ...]  Me: Facebook could be used as our primary communication channel for students because 100 per cent of them are there, but … Continue reading Changing times

London calling

I went to Europe with my mum and her best friend when I was three years old. I have five memories of that trip: the entrance to one room in the Tower of London, the house where we stayed in London, a street in Italy, a roadside in Germany and the grey of Buckingham Palace. They … Continue reading London calling

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