It's New Year's Eve tomorrow and it's been a huge year! Here are my highlights... I conquered my fear of public speaking. I was a keynote presenter at the Social Media Marketing in Tertiary Education Conference in Sydney. It was a tough gig - I was the final speaker on the final day. I was so… Continue reading Reflections on 2013
In 6 PR and social media predictions for 2013 author Sandra Fathi says public relations will win the battle over which corporate discipline “owns” social media. Hear, hear! Digital and mobile technologies continue to transform the PR practice. The lines separating PR, marketing, branding, advertising, and customer service are blurry indeed in social media. Do PR professionals… Continue reading 6 reasons PR pros are perfect for social media
Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital's Marshall Manson presented three models for creating social organisations. The first was the centralised model we are all familiar with. Social media is managed by a central division and provides the official voice of the… Continue reading Seven reasons why companies should decentralise social media
I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily Mark Ragan at the 2012 International Social Media and PR Summit (SMPR2012) in Amsterdam. During his opening presentation on brand journalism (aka content marketing) Mark said the Holy Grail is… Continue reading Eight ways to create refrigerator journalism
You might imagine that being a social media manager is exciting, glamorous and fabulous. But here's what a typical day actually looks like... 7am: Morning alarm goes off. Reach for iPhone and attempt to read mention feed of company's Twitter stream with sleep in your eyes, glasses off and no coffee. Manage to make out a couple of blurry tweets that… Continue reading A day in the life of a social media manager
