Seven reasons why companies should decentralise social media

Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital‘s Marshall Manson presented three models for creating social organisations. The first was the centralised model we are all familiar with. Social media is managed by a central division and provides the official voice of the […]

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My new role – and why I love it

I was recently promoted from PR Executive to Social Media Manager. I’m absolutely loving my new role. But it’s also been a surprisingly steep learning curve. Why? Well, it turns out there’s a big difference between using social media as part of your broader PR strategy and being completely immersed in it eight hours a day, five days […]

Read More My new role – and why I love it