Five tips for managing a crisis on Twitter

We all want our good news to go viral. But sometimes it's the information you don't want shared that actually gets traction. Your business is closing retail…

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6 reasons PR pros are perfect for social media

In 6 PR and social media predictions for 2013 author Sandra Fathi says public relations will win the battle over which corporate discipline “owns” social media. Hear,…

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Amsterdam

Seven reasons why companies should decentralise social media

Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital's Marshall Manson presented three models…

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Eight ways to create refrigerator journalism

I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily…

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Coffee

A day in the life of a social media manager

You might imagine that being a social media manager is exciting, glamorous and fabulous. But here's what a typical day actually looks like...  7am: Morning alarm goes off. Reach for iPhone…

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hop display in Collins Street

My new role – and why I love it

I was recently promoted from PR Executive to Social Media Manager. I'm absolutely loving my new role. But it's also been a surprisingly steep learning curve. Why? Well,…

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