Five tips for managing a crisis on Twitter

We all want our good news to go viral. But sometimes it’s the information you don’t want shared that actually gets traction. Your business is closing retail stores. Your call centre is going offshore. Your company is making redundancies. Social media is not just word-of-mouth – it’s world of mouth. So, how do you manage that conversation on the social…

6 reasons PR pros are perfect for social media

In 6 PR and social media predictions for 2013 author Sandra Fathi says public relations will win the battle over which corporate discipline “owns” social media. Hear, hear! Digital and mobile technologies continue to transform the PR practice. The lines separating PR, marketing, branding, advertising, and customer service are blurry indeed in social media. Do PR professionals…

Seven reasons why companies should decentralise social media

Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital‘s Marshall Manson presented three models for creating social organisations. The first was the centralised model we are all familiar with. Social media is managed by a central division and provides the official voice of the…

Eight ways to create refrigerator journalism

I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily Mark Ragan at the 2012 International Social Media and PR Summit (SMPR2012) in Amsterdam. During his opening presentation on brand journalism (aka content marketing) Mark said the Holy Grail is…

A day in the life of a social media manager

You might imagine that being a social media manager is exciting, glamorous and fabulous. But here’s what a typical day actually looks like…  7am: Morning alarm goes off. Reach for iPhone and attempt to read mention feed of company’s Twitter stream with sleep in your eyes, glasses off and no coffee. Manage to make out a couple of blurry tweets that…

2012 in review

WordPress just sent me an annual report for this blog – very nice! Thanks so much and happy new year to you too 🙂 The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 600 people reached the top of Mt. Everest in 2012. This blog got about 3,900 views in 2012. If…

My new role – and why I love it

I was recently promoted from PR Executive to Social Media Manager. I’m absolutely loving my new role. But it’s also been a surprisingly steep learning curve. Why? Well, it turns out there’s a big difference between using social media as part of your broader PR strategy and being completely immersed in it eight hours a day, five days…