Five tips for managing a crisis on Twitter

We all want our good news to go viral. But sometimes it's the information you don't want shared that actually gets traction. Your business is closing retail…

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6 reasons PR pros are perfect for social media

In 6 PR and social media predictions for 2013 author Sandra Fathi says public relations will win the battle over which corporate discipline “owns” social media. Hear,…

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Eight ways to create refrigerator journalism

I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily…

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hop display in Collins Street

My new role – and why I love it

I was recently promoted from PR Executive to Social Media Manager. I'm absolutely loving my new role. But it's also been a surprisingly steep learning curve. Why? Well,…

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Richmond Bridge, Tasmania

Changing times

I recently had a conversation with a communications professional that completely surprised me. It went something like this... Me: I'm experimenting with Pinterest at the moment.…

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London calling

I went to Europe with my mum and her best friend when I was three years old. I have five memories of that trip: the entrance…

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Meeting Ita

Cleo and I were born in the same year. Cleo was born in Australia in 1972, her mother the now iconic Ita Buttrose and her father the…

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