We all want our good news to go viral. But sometimes it’s the information you don’t want shared that actually gets traction. Your business is closing retail stores. Your call centre is going offshore. Your company is making redundancies. Social media is not just word-of-mouth – it’s world of mouth. So, how do you manage that conversation on the social…
Category: Leadership
6 reasons PR pros are perfect for social media
In 6 PR and social media predictions for 2013 author Sandra Fathi says public relations will win the battle over which corporate discipline “owns” social media. Hear, hear! Digital and mobile technologies continue to transform the PR practice. The lines separating PR, marketing, branding, advertising, and customer service are blurry indeed in social media. Do PR professionals…
Seven reasons why companies should decentralise social media
Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital‘s Marshall Manson presented three models for creating social organisations. The first was the centralised model we are all familiar with. Social media is managed by a central division and provides the official voice of the…
Changing times
I recently had a conversation with a communications professional that completely surprised me. It went something like this… Me: I’m experimenting with Pinterest at the moment. Response: What’s Pinterest? Me: [A little shocked … okay, what about Facebook …] Me: Facebook could be used as our primary communication channel for students because 100 per cent of them are there, but…
Nine ideas for inspiring writing
Mum and I are both authors – she writes fiction and I write non-fiction. In deciding what to contribute for a guest post, I asked mum what subject she would find most useful. She answered that her greatest challenge was coming up with new ideas. I can certainly relate. I often struggle with generating ideas…
For the love of technology
“Being the richest man in the cemetery doesn’t matter to me … going to bed at night saying we’ve done something wonderful … that’s what matters to me.” Steve Jobs, Wall Street Journal, 1993 I’ve been thinking recently about the late Steve Jobs and his contributions to the world. Following his sad passing on October 5, much has been…
Meeting Ita
Cleo and I were born in the same year. Cleo was born in Australia in 1972, her mother the now iconic Ita Buttrose and her father the late Kerry Packer. I was born in New Zealand, the love child of an unmarried 19-year-old and an unemployed actor. Suffice to say it didn’t last and I was raised…
