Category: Journalism
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Eight ways to create refrigerator journalism
I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily Mark Ragan at the 2012 International Social Media and PR Summit (SMPR2012) in Amsterdam. During his opening presentation on brand journalism (aka content marketing) Mark said the Holy Grail is…
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Six lessons in the school of hard knocks
English was one subject I truly loved at school. As a teenager, I would have three novels on the go at any given time. I enjoyed writing anything and everything – from letters to poetry, from short stories to scripts. But by the end of year 12 I still had no idea what career I wanted…
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Meeting Ita
Cleo and I were born in the same year. Cleo was born in Australia in 1972, her mother the now iconic Ita Buttrose and her father the late Kerry Packer. I was born in New Zealand, the love child of two teenagers. Suffice to say it didn’t last and I was raised by a single mother. I…
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The road less travelled to Ngukurr
In September 2010, I was very fortunate to be offered a freelance writing and photography assignment with the Northern Territory Government. The job involved travelling to the remote Indigenous community of Ngukurr, located in south-east Arnhem Land. I would stay at Ngukurr for two days and cover the Futures Forum, part of the inaugural Yugul Mungi…
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The ugly truth about writing
When I embarked on my writing career 15 years ago, I wrote because I felt inspired to tell other people’s stories. But I also thought journalism would be glamorous and fabulous. Oh, how wrong I was. Writing is not glamorous. The closest thing to glamour you will feel is the day after deadline – when…