I am an award-winning social media strategist and have specialised in digital strategy, marketing and content for the past seven years. I am experienced in managing social media, crisis communications and viral activity.
As the Social Media Manager for Swinburne University of Technology, I led a team of two to achieve the second-highest Facebook engagement and create the ninth-largest community in Australia’s education sector (Social Pulse Awards 2013).
I am currently the Advisor, Digital and Customer Projects with Yarra Trams in Melbourne, Australia. In this role, I am leading, developing and implementing our customer experience digital strategy. I am passionate about creating an integrated digital customer experience that is mobile, usable, accessible and social.
I have worked in communications for 20 years including journalism, public relations and marketing. I am a former News Limited journalist. My first article and photographs were published in 1996. I have contributed articles to PR Daily, PR Warrior, Mamamia, Shop til you drop and Harper’s Bazaar. In my spare time, I publish Sun on my Parade, a digital magazine for women celebrating the second half of life.