I am an award-winning social media strategist and have specialised in digital strategy, marketing and content for the past eight years. I am experienced in managing social media, crisis communications and viral activity.

I am currently the Advisor, Digital and Customer Projects with Yarra Trams in Melbourne, Australia. In this role, I am leading, developing and implementing our customer experience and growth digital strategy. I am passionate about humanising our digital experience through delivering mobile, personalised and real-time social customer service.

As the Social Media Manager for Swinburne University of Technology, I led a team of two to achieve the second-highest Facebook engagement and create the ninth-largest community in Australia’s education sector (Social Pulse Awards 2013).

I am a former News Limited journalist and have worked in communications for 20 years, including journalism, public relations and marketing. My first freelance article was published in 1996. I have since contributed articles to PR Daily, PR Warrior, Mamamia, Shop til you drop and Harper’s Bazaar.

As a hobby, I publish Sun on my Parade, a social enterprise and digital magazine for inspiring women celebrating the second half of life.