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Amsterdam

Seven reasons why companies should decentralise social media

Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital's Marshall Manson presented three models…

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Eight ways to create refrigerator journalism

I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily…

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Coffee

A day in the life of a social media manager

You might imagine that being a social media manager is exciting, glamorous and fabulous. But here's what a typical day actually looks like...  7am: Morning alarm goes off. Reach for iPhone…

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Bring on 2013

As the sun slowly sets on 2012, I'm taking a little time to reflect on the year that has been. If I had to sum…

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Pont Neuf, Paris

My springtime in Paris

I've been meaning to write about Paris for months. However, I should warn you, it will be difficult for me to write about the most…

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hop display in Collins Street

My new role – and why I love it

I was recently promoted from PR Executive to Social Media Manager. I'm absolutely loving my new role. But it's also been a surprisingly steep learning curve. Why? Well,…

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Richmond Bridge, Tasmania

Changing times

I recently had a conversation with a communications professional that completely surprised me. It went something like this... Me: I'm experimenting with Pinterest at the moment.…

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