My new role – and why I love it

I was recently promoted from PR Executive to Social Media Manager. I’m absolutely loving my new role. But it’s also been a surprisingly steep learning curve. Why? Well, it turns out there’s a big difference between using social media as part of your broader PR strategy and being completely immersed in it eight hours a day, five days…

Changing times

I recently had a conversation with a communications professional that completely surprised me. It went something like this… Me: I’m experimenting with Pinterest at the moment. Response: What’s Pinterest? Me: [A little shocked … okay, what about Facebook …]  Me: Facebook could be used as our primary communication channel for students because 100 per cent of them are there, but…

Bon voyage

In three weeks I will board a plane to Germany. During my time in Europe I will stay in Amsterdam, lunch in Brussels, visit London and explore Paris. This trip is a dream come true for me. I hope to post a blog about each country – probably not while I’m travelling, but in the months ahead. So, fasten your seat…

What’s parenting got to do with it?

It’s quite strange when your son reaches an age where he is not only taller than you are – but is also smarter than you are. And probably always will be. Being an average Generation X mother to an exceptionally bright Generation Z is quite the eye opener. I’ll break it down for you. I stopped…

London calling

I went to Europe with my mum and her best friend when I was three years old. I have five memories of that trip: the entrance to one room in the Tower of London, the house where we stayed in London, a street in Italy, a roadside in Germany and the grey of Buckingham Palace. They…

Nine ideas for inspiring writing

Mum and I are both authors – she writes fiction and I write non-fiction. In deciding what to contribute for a guest post, I asked mum what subject she would find most useful. She answered that her greatest challenge was coming up with new ideas. I can certainly relate. I often struggle with generating ideas…

Six lessons in the school of hard knocks

English was one subject I truly loved at school. As a teenager, I would have three novels on the go at any given time. I enjoyed writing anything and everything – from letters to poetry, from short stories to scripts. But by the end of year 12 I still had no idea what career I wanted…

You are worth a rest

I am on my first real holiday in years. A holiday where the beach is the only destination on the itinerary. A holiday where reading is for pleasure only (I’m thoroughly enjoying Ita Buttrose’s autobiography A Passionate Life). A holiday where afternoon naps are perfectly acceptable and, yes, I have actually taken one. We’re visiting my hometown of Margaret River. The region is…

For the love of technology

“Being the richest man in the cemetery doesn’t matter to me … going to bed at night saying we’ve done something wonderful … that’s what matters to me.” Steve Jobs, Wall Street Journal, 1993 I’ve been thinking recently about the late Steve Jobs and his contributions to the world. Following his sad passing on October 5, much has been…

Meeting Ita

Cleo and I were born in the same year. Cleo was born in Australia in 1972, her mother the now iconic Ita Buttrose and her father the late Kerry Packer. I was born in New Zealand, the love child of an unmarried 19-year-old and an unemployed actor. Suffice to say it didn’t last and I was raised…

The strange truth about fiction

“It’s no wonder that truth is stranger than fiction. Fiction has to make sense.” Mark Twain One of my tweeps  – if you’re not on Twitter, let’s just call him a friend – sent me a link to the opening chapter of his first book tonight. And it’s a corker. Written in the first person, it…

Getting the words out

I recently had a chat with a friend on Facebook who asked me to give him some tips about writing. I thought I’d post part of my reply for you – there maybe some useful ideas here for you too. Dear friend, Based on your writing in the message you sent me, you don’t need…