Summer Goodwin

Communications | Leadership | Coaching

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Portfolio

I started out as a newspaper journalist in 1996, before news went online. My 500+ articles for print magazines and newspapers now sit in three dusty portfolios. I have worked in digital marketing, with a focus on social media and content marketing, for the past decade. This is a curated selection of my work online.

Social media

Content marketing

  • Brimbank City Council initiative helps cultivate startups and entrepreneurs
  • B2B content marketers: are you a cook or a chef?
  • Six reasons PR pros should manage social media
  • Seven reasons why companies should decentralise social media
  • Nine ideas for original writing
  • Eight ways to create refrigerator journalism
  • How much say do we have over who we become
  • Six lessons in the school of hard knocks

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Social

  • View sumgoodwin’s profile on Twitter
  • View summergoodwin’s profile on Instagram
  • LinkedIn

Blog topics

  • Content marketing (1)
  • Journalism (5)
  • Leadership (4)
  • Public relations (7)
  • Social media (6)
  • Travel (9)
  • Writing (15)

Summer’s notebook

  • Empowering leadership
  • Are you a content marketing cook or chef?
  • Five tips for managing a crisis on Twitter
  • My reverse bucket list
  • Eat, pray, love Bali
  • What’s your theme for 2014?
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