I started out as a newspaper journalist in 1996, before news went online. My 500+ articles for print magazines and newspapers now sit in three dusty portfolios. I have worked in digital marketing, with a focus on social media and content marketing, for the past decade. This is a curated selection of my work online.

Social media

Content marketing

• Brimbank City Council initiative helps cultivate startups and entrepreneurs
• B2B content marketers: are you a cook or a chef?
• Six reasons PR pros should manage social media
• Seven reasons why companies should decentralise social media
• Nine ideas for original writing
• Eight ways to create refrigerator journalism
• How much say do we have over who we become
• Six lessons in the school of hard knocks