I’m an award-winning social media strategist (Social Pulse Awards 2013) and I have specialised in digital strategy, content and marketing for the past decade. I’ve worked in communications, including journalism and public relations, for more than 20 years. I am an experienced leader, manager and public speaker.
I was recently awarded a scholarship from Woman & Leadership Australia to undertake the seven-month Executive Ready program. This course comprises 25 percent of the Master of Leadership at Monash University.
I have delivered keynote presentations on content marketing and social media at the Intrigue Digital Marketing Summit, Customer Experience for Transport, and Social Media Marketers in Tertiary Education conferences.
I am currently the Head of Content and Inbound at Green Hat digital marketing agency in Melbourne. In this role, I lead a team of specialists to deliver effective content marketing and social media campaigns for a range of B2B clients.
As Advisor, Digital and Customer Projects for Yarra Trams, I led the Customer Experience and Growth Digital Strategy. I successfully implemented a Hub and Spoke model, including guidelines, standards and training, for content and conversation management across website, social and app.
As Social Media Manager for Swinburne University, I led a team of two to achieve the second-highest engagement and create the ninth-largest Facebook community in Australia’s higher education sector. I successfully managed crisis communications and viral activity on Twitter during the Transforming Swinburne announcement in 2012.