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Seven reasons why companies should decentralise social media
Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital‘s Marshall Manson presented three models for creating social organisations. The first was the centralised model we are all familiar with. Social media is managed by a central division and provides the official voice of the […]
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Eight ways to create refrigerator journalism
I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily Mark Ragan at the 2012 International Social Media and PR Summit (SMPR2012) in Amsterdam. During his opening presentation on brand journalism (aka content marketing) Mark said the Holy Grail is […]
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A day in the life of a social media manager
You might imagine that being a social media manager is exciting, glamorous and fabulous. But here’s what a typical day actually looks like… 7am: Morning alarm goes off. Reach for iPhone and attempt to read mention feed of company’s Twitter stream with sleep in your eyes, glasses off and no coffee. Manage to make out a couple of blurry tweets that […]
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Bring on 2013
As the sun slowly sets on 2012, I’m taking a little time to reflect on the year that has been. If I had to sum it up on one word, it would be BIG! It has been a year of massive highs and one extreme low for me. You can’t have one without the other, right? Let’s […]
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My springtime in Paris
I’ve been meaning to write about Paris for months. However, I should warn you, it will be difficult for me to write about the most romantic city in the world without sounding effusive. Paris was as wonderful as I imagined – and then some. Everything the French do, they do beautifully. The architecture, the art galleries, […]