Summer Goodwin

Leading and coaching creative teams

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  • Seven reasons why companies should decentralise social media

    Seven reasons why companies should decentralise social media

    Is your organisation truly social? This was one of questions raised at the 2012 International Social Media and PR Summit in Amsterdam. Edelman Digital‘s Marshall Manson presented three models for creating social organisations. The first was the centralised model we are all familiar with. Social media is managed by a central division and provides the official voice of the […]

    Summer Goodwin

    11/04/2013
    Social media
    Content marketing, public relations, social media, technology, tips for writers
  • Eight ways to create refrigerator journalism

    Eight ways to create refrigerator journalism

    I recently heard a term that has really stuck with me: refrigerator journalism. It was used by Ragan Communication’s CEO and publisher of PR Daily Mark Ragan at the 2012 International Social Media and PR Summit (SMPR2012) in Amsterdam. During his opening presentation on brand journalism (aka content marketing) Mark said the Holy Grail is […]

    Summer Goodwin

    24/03/2013
    Journalism, Public relations, Social media
    Content marketing, public relations, technology, tips for writers, travel
  • A day in the life of a social media manager

    A day in the life of a social media manager

    You might imagine that being a social media manager is exciting, glamorous and fabulous. But here’s what a typical day actually looks like…  7am: Morning alarm goes off. Reach for iPhone and attempt to read mention feed of company’s Twitter stream with sleep in your eyes, glasses off and no coffee. Manage to make out a couple of blurry tweets that […]

    Summer Goodwin

    16/01/2013
    Social media
    Content marketing, digital marketing, public relations, social media
  • Bring on 2013

    Bring on 2013

    As the sun slowly sets on 2012, I’m taking a little time to reflect on the year that has been. If I had to sum it up on one word, it would be BIG! It has been a year of massive highs and one extreme low for me. You can’t have one without the other, right? Let’s […]

    Summer Goodwin

    29/12/2012
    Travel, Writing
    Europe, parenting, travel
  • My springtime in Paris

    My springtime in Paris

    I’ve been meaning to write about Paris for months. However, I should warn you, it will be difficult for me to write about the most romantic city in the world without sounding effusive. Paris was as wonderful as I imagined – and then some. Everything the French do, they do beautifully. The architecture, the art galleries, […]

    Summer Goodwin

    04/10/2012
    Travel, Writing
    Europe, France, Paris, travel
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