About me

I am an award-winning social media strategist (Social Pulse Awards 2013). I have worked in communications, including journalism and public relations, for more than 20 years. I have specialised in digital strategy, marketing and content for the past eight years.

I am currently the Head of Content and Inbound at Green Hat B2B digital marketing agency in Melbourne. I am leading a team to deliver content marketing and social media services for a range of clients.

As the Advisor, Digital and Customer Projects for Yarra Trams, I developed the customer experience digital strategy in partnership with Public Transport Victoria. I successfully implemented a Hub and Spoke model, including governance, guidelines and training, to effectively manage content and conversation across web, social and app.

As the Social Media Manager for Swinburne University, I led a team of two to achieve the second-highest Facebook engagement and create the ninth-largest community in Australia’s education sector. I am a former News Corp Australia features journalist and business reporter. My first freelance article and images were published in Nova Magazine in 1996.