About me

I have worked in communications, including journalism and public relations, for more than 20 years. I am an award-winning social media strategist. I have specialised in digital strategy, marketing and content for the past eight years.

I currently work as the Advisor, Digital and Customer Projects for Yarra Trams in Melbourne. In this role, I am leading, developing and implementing the passenger experience digital strategy in partnership with Public Transport Victoria. I have successfully implemented a Hub and Spoke model, including guidelines, standards and training, to manage content and conversation across web, social and app.

As the Social Media Manager for Swinburne University, I led a team of two to achieve the second-highest Facebook engagement and create the ninth-largest community in Australia’s education sector (Social Pulse Awards 2013).

I am a former News Corp Australia features journalist and business reporter. My first freelance article and images were published in Nova Magazine in 1996.