About me

I’m an award-winning social media strategist (Social Pulse Awards 2013) and I’ve specialised in content marketing for the past decade. I’ve worked in communications, including journalism and public relations, for more than 20 years. My current passions include quality leadership, professional coaching and public speaking.

I work with brands aligned with my core values and where I can make a valuable contribution to people’s lives. As Social Media Manager for the Heart Foundation, I’m developing the social strategy for Australia’s leading heart health charity.

As the Head of Content and Inbound at Green Hat digital marketing agency, I led a team to deliver integrated content marketing and social media campaigns for a range of B2B clients.

As Advisor, Digital and Customer Projects for Yarra Trams, I led the Customer Experience and Growth Digital Strategy in collaboration with Public Transport Victoria. I was responsible for strategic planning and operational management of digital channels.

As Social Media Manager for Swinburne University, I led a team of two to achieve the second-highest Facebook engagement in Australia’s education sector. I have expertise in managing issues, viral activity and crisis communications on social.

I am a former News Corp features journalist and business reporter. I’ve been a published writer and photographer since 1996.