About me

I have worked in communications, including journalism and public relations, for more than 20 years. I am an award-winning social media strategist. I have specialised in digital strategy, marketing and content for the past eight years.

I am currently a Digital Advisor for Yarra Trams in Melbourne. In this role, I am leading, developing and implementing the passenger experience digital strategy in partnership with Transport for Victoria.

As the Social Media Manager for Swinburne University of Technology, I led a team of two to achieve the second-highest Facebook engagement and create the ninth-largest community in Australia’s education sector (Social Pulse Awards 2013).

I am a former News Corporation journalist. My first freelance article was published in 1996 and I have contributed articles to PR Daily, PR Warrior, Mamamia, Shop til you drop and Harper’s Bazaar.