About me

I’m an award-winning social media strategist (Social Pulse Awards 2013) and I’ve specialised in digital marketing for the past decade. I’ve worked in communications, including journalism and public relations, for more than 20 years. My current passions are quality leadership, coaching and counselling, and public speaking.

I recently moved from the corporate sector to not-for-profit. It is important for me to work with brands that align with my core values and campaigns where I can contribute something of value. I am now working as the Social Media Manager for the Heart Foundation. I’m leading a team of three and the social media strategy for this much-loved brand.

As Head of Content and Inbound at Green Hat, I led a team of five to deliver effective data-driven content marketing and social media campaigns for B2B clients. As Advisor, Digital and Customer Projects for Yarra Trams, I led the Customer Experience and Growth Digital Strategy. I was responsible for strategic planning and operational management of web, social, app and digital projects.

As Social Media Manager for Swinburne University, I led a team of two to achieve the second-highest Facebook engagement in Australia’s education sector. I have expertise in managing issues, viral activity and crisis communications on social.

I am a former News Corp features journalist and business reporter. I’ve been a published writer and photographer since 1996.

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