I went to Europe with my mum and her best friend when I was three years old. I have five memories of that trip: the entrance to one room in the Tower of London, the house where we stayed in London, a street in Italy, a roadside in Germany and the grey of Buckingham Palace.
They are like very short films – snapshots of strange moments in time.
And now, on the eve of my 40th birthday, I am finally going back to Europe. I have wanted to go since I was a teenager. After I left home at 17 I was a traveler. I’ve lived in Byron Bay, Sydney, far north Queensland, India, Fremantle, Darwin and now Melbourne. I’ve been to Nepal, Indonesia, Malaysia and New Zealand. But I didn’t make it to Europe. My one-way ticket to London via Delhi in 1995 became a return flight to Australia to get married.
And with the birth of my son in 1996, my traveling abruptly ended and my career journey began. I have spent the past 15 years studying and working to build a successful career in communications and provide my son with the best education I could. But high quality education comes at a price and I haven’t needed a passport for more than a decade. With my son now in Year 11, the time to dust off my backpack is coming soon. In fact, out of the blue, it has just arrived.
I am attending the 2012 International Social Media and PR Summit in Amsterdam on April 11 and 12. The speakers are brilliant – Carla Buzasi, editor-in-chief of The Huffington Post UK, and Stephanie L. Schierholz, NASA’s social media manager, just to name two.
I wouldn’t know about this conference if not for social media. It is being organised by @PRDaily, based in the US, and has reached me in Melbourne through twitter. This is no surprise. Such is the power of digital PR. I follow @MarkRaganCEO and not only does he tweet great content, he also took the time to comment in my blog. My registration is evidence that interaction is indeed the key to consumer engagement through social media.
It is also no surprise that my dream trip to Europe has come through my career. Maybe it is reward for all the hard work I have undertaken in the past and continue to undertake every day. I am incredibly grateful to have a manager who values my work and is prepared to invest in me. And I’m taking a little of my own time to visit London and Paris… again. Bon voyage!