I am an award-winning social media strategist. As the Social Media Manager for Swinburne University of Technology, I led a team of two to achieve the second-highest Facebook engagement and create the ninth-largest community in Australia’s education sector (Social Pulse Awards 2013).
I have specialised in digital marketing for the past six years. I have expertise in digital strategy, website content and social media. I am experienced in managing social customer service, crisis communications and viral activity. I am passionate about creating an integrated digital customer experience that is mobile, usable, accessible and social.
I am currently the Advisor, Digital and Customer Projects with Yarra Trams in Melbourne, Australia. In this role, I am leading, developing and implementing our digital strategy for customer experience across website, social and app. I am a dedicated advisor, coach and brand ambassador.
I have worked in communications for 20 years, including journalism, public relations, website content and advertising. I am a former NT News journalist and had my first article and photographs published in 1996. I have contributed articles to PR Daily, PR Warrior, Mamamia, Shop til you drop and Harper’s Bazaar. In my spare time, I publish Sun on my Parade, a digital magazine for women celebrating the second half of life.