I am an award-winning social media strategist. As the Social Media Manager for Swinburne University of Technology, I led a team of two to achieve the second-highest Facebook engagement and create the ninth-largest community in Australia’s education sector (Social Pulse Awards 2013).
I have specialised in digital strategy, content marketing and social media for the past five years. I have expertise in community management, stakeholder relationships, issues management, crisis communications and managing viral activity on social media.
I have worked in communications for almost 20 years, including journalism, public relations, website content and marketing. I am a dedicated leader, manager, mentor and brand ambassador. I am currently undertaking postgraduate studies in digital marketing.
I am a former News Ltd features journalist and business reporter. My first freelance article was published in 1996 and I have contributed articles to PR Daily, PR Warrior, Mamamia, Shop til you drop and Harper’s Bazaar. In my spare time, I publish Sun on my Parade, a digital magazine for women celebrating the second half of life.