I am an award-winning social media strategist (Social Pulse Awards 2013). My 18 year communications career spans journalism, public relations, website content and marketing. I have specialised in digital strategy, content marketing and social media for the past five years.
As the Social Media Manager for Swinburne University of Technology, I led a team of two to achieve the second-highest Facebook engagement in Australia’s education sector in 2013. This means our content strategy, planning and implementation was more effective than 37 of our university competitors.
I have expertise in customer-focused community management, issues management, crisis communications and managing viral activity on social media. I am a dedicated leader, mentor and brand ambassador. I am currently undertaking postgraduate studies in digital marketing.
I am a former News Ltd features journalist and business reporter. My first freelance article and photographs were published in 1996. I have contributed articles to PR Daily, PR Warrior, Mamamia, Shop til you drop and Harper’s Bazaar. In my spare time, I publish Sun on my Parade, a digital magazine for women celebrating the second half of life.